Defining the building’s identity came next, presenting Goswell Road as a space where innovation, comfort, and collaboration could thrive. I started working on a customer facing brochure that outlined everything the building would offer. Flexible, sustainable, rich in heritage. Points like BREEAM excellence, timber beams, roof terraces, and its central location are presented within the brochure. I used Google Slides to create the brochures for several reasons: Easy collaboration, anyone in the company can comment on specific areas, they're easy to share, I can create templates, and most importantly, regarding design it achieves what I want. I thought it would be fitting to creative a new bespoke iconography set for Techspace. A glimpse of this can be seen on the 'Specifications' slide, and was slowly implemented company wide.
When it came to presenting the floorpans, it had to be perfectly aligned, and guide the viewer easily due to the similarities each page has. A simple elevation icon in the bottom left sufficed. Images of the space were placed throughout, along with key amenities.
Finally, to present the brochure, I produced static links which I was able to update in the backend. Meaning the customer facing link would never change. This helped both marketing and sales always present the most recent version to leads and brokers, and track open rates.
Scroll through the PDF brochure below:
