Sam Binckes

I’m a multidisciplinary creative designer based in London, working across brand, digital, photography and film. With a background in marketing, I’m interested in creative that has a clear purpose - but still feels considered, distinctive and well made.

At Techspace, I progressed from marketing into a Creative Lead role, working across the brand from campaigns and digital content to photography, film and physical spaces. I’ve art-directed and shot buildings, filmed and edited podcasts, designed websites and campaign assets, and created everything from signage and print to merchandise and social content.

I tend to work across the full process, from shaping an idea and setting the visual direction through to production and rollout. I enjoy the variety of that - moving between a camera, a design file, a website or a physical space, and figuring out how the same idea should translate across different mediums.

My marketing background also means I’m comfortable thinking beyond the creative aspects: understanding the audience, the objective and where the creative needs to land. Ultimately, I’m interested in making things that are useful, memorable and genuinely well executed.